72% of People Who Complain on Twitter Expect a Response Within an Hour.

Turns out people have some pretty high standards when it comes to Twitter response time. Especially when they've got a bone to pick with your brand.

We recently came across some survey data from Lithium Technologies that shows just how critical response time is in social media if you're a brand.

According to charts published on Search Engine Watch, 70% of surveyed Twitter users expect a response from brands they reach out to on Twitter (Tweet This), and of those users, 53% want that response in under an hour (Tweet This). Impatient little bunch, eh?

It's worth noting that this is self-reported data -- not observational data -- so what people say they want might be inflated. Still, this is fascinating data. Let's take a look at how it breaks down ...

The Majority of People Want a Response in Under 2 Hours