Thursday, 24 July 2014

Yes, Internet addiction bootcamps do exist





When many people start college, there might be a learning curve brought on by the need to now self-regulate — maybe the new-found freedom translates into late nights spent browsing the Internet, and grades consequently suffer.
But sometimes that browsing becomes more damaging than just lowered GPA’s — students show signs of being addicted to the Internet.
According to the Social Lives vs. Social Networksstudy commissioned by social networking site Badoo, 71% of those with Internet addiction are between the ages of 18 to 24. The study also found that 39% of Americans spend more time socializing online than they do in-person.
Now, many are tackling this recent addiction with varying tactics, with the Chinese medical community at the forefront and the United States following behind.
Some 20-odd teenagers assemble at the Internet Addiction Treatment Centre in the southeastern suburb of Daxing in Beijing,  March 2007, all placed there involuntarily by their family. (AFP/Getty Images)
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Frequently as a result of substandard performance in college, students in China are being forced into military-style boot camps for what the country has labeled “Internet addiction disorder.” Often tricked into the camp by worried parents who feel that their child’s grades are a reflection of their social media use, web surfing, or online gaming, students are left to harshly “reprogram” their habits over a period of three to six months.
Favoring military style drills and exercises over talk therapy, the camps, now numbering more than 250, have also been criticized over abuse allegations and several deaths  that have occurred on their premises, as reported by ABC News. Several patients have been beaten to death after failing to complete orders.
In 2008, China became the first country in the world to consider Internet addiction a clinical disorder  and the high numbers of those afflicted attest to that — as reported by China Daily, the country has an estimated 24 million Internet addicts.
But China’s youth are certainly not the only ones facing this new technological phenomenon.
Like the Chinese, studies have shown that young Americans also use the Internet for coping.
Patrick Snipes, a 24-year-old graduate from Georgia State University in Atlanta, says he spends an average of six hours a day online for non-work related use.
“Without Internet, I am often left with my own thoughts. [Being that I'm] in recovery for substance abuse, this is very anxiety provoking,” he says. “I need the distraction so I am not tempted to use again.”
Jasmine Jones, also a student at GSU, went from four hours of Internet use a day down to one, with no cell phone reception, after moving to a remote national park in Alaska for an internship.
“[This] was the first time in my life where I really didn’t have access to 24/7 Internet. The first two weeks were horrible,” she says. “I was so used to being connected to everyone I knew all the time, I would keep picking up my phone and carrying it around despite the fact I knew I didn’t have cell reception or Internet to connect to.”
Fortunately for students, some American universities are starting to include the treatment of Internet addiction in their counseling centers. Workshops instructing students about healthy Internet use are also popping up around the country, and administrators are encouraging their students to participate in university-wide days of “unplugging.”
Though clearly diagnosing Internet addiction disorder has been met with trepidation, the American medical community is nevertheless beginning to take it more seriously as well.
Despite not being officially included in the 2013 update of the Diagnostic and Statistical Manual of Mental Health Disorders, or DSM-5, “gaming disorder,” compulsive and disruptive playing of video games, was listed for the first time. It was placed in the manual’s third section, however, stating that it needs more research before it can be measured for inclusion in the main book as a formal disorder.
But there is still hope of professional treatment for those seeking out a less intense version of China’s boot camps.
reSTART, the United States’ first internet addiction recovery program located in Fall City, Wash., was established in 2009 to help people with technological dependency issues, regardless of the DSM-5’s exclusion of the disorder.
Hilarie Cash, licensed therapist and founder of the program, defines Internet addiction as: “problematic overuse of digital media.” She goes on to say, “we can call it problematic because it takes priority over everything else — health, sleep, exercise, friends, family and school work. It is an addiction when it becomes the central focus in a person’s life.”
The bulk of their patients are 18 to 24 years old and have dropped out of college due to Internet addiction problems. In working with them, reSTART hopes to break the cycle of dependency through a four-phase treatment plan.
“The program operates on two main phases. The first phase primarily consists of what we call an ‘unplugged retreat,’ a 45 to 90 day digital technology detox. During this time, we try to keep them as far away from digital technology as possible,” she says.
“Once they graduate to phase two, they go into apartment living with other members of the program and focus on skill building. Counselors come on site for psychoeducation, individual and group therapy and coaches help with resume building and offer college advice,” she says. “During this phase we gradually introduce digital technology again, as it’s a reality that they will have to use it, but we do it in a very circumscribed, protected way.”
After completing the first two phases, most patients either choose to stay at the program for more independent treatment, or move back to college or work with the help of the reSTART staff.
She says that the vast majority of their patients come in with another previously diagnosed disorder, which is usually a case of anxiety and depression. Many also have Attention Deficit Disorder and about a third show traits of Asperger’s syndrome. The program, however, has been known to help alleviate some of those problems.
“After the detox, most of their depression and anxiety clears up. Even the ADD traits improve. So, once the detox is complete, it becomes much clearer how to best address some of these overlapping issues.”
Cash says actually diagnosing patients can be very complicated, however. “With all of these co-occurring problems, we have to ask ourselves where they came from. Intense gaming and internet usage from an early age can result in falling behind on learning social cues, so some of these Asperger’s traits may actually be from that.”
Though it’s been garnering more widespread acceptance, some in the medical community — such as Allen Frances, chairman of the DSM-5 task force — feel that Internet addiction disorder isn’t a realistic diagnosis. Cash says that is “ignorant.”
“[If they don’t believe in it], they have not been reading the research. When you read the research about how the brain of an Internet addict lights up, how MRI’s show identical results to someone on cocaine, you will see that the same neurological processes are at work. Both ways get the same result — a high.”
For those looking to cut back on their own Internet usage, Cash believes taking a “technology diet” is the best fix.
“Give yourself a one day, complete abstinence from everything digital once a week — a one day fast. It will help maintain a balance and put back receptors and dopamine where they need to be,” she says. “Likewise, give yourself no more than two to three hours of personal computer time a day. This becomes a tech diet, and if you can pursue that diet, it will probably allow you to not get heavily addicted.”

How to Use Twitter for Viral Marketing




Twitter is a great format for enacting a viral marketing campaign, which is all about spreading your message from person to person to person. A few examples of successful online and offline viral marketing campaigns include
  • Ponzi schemes: You get recruited, you recruit your friends, and they recruit theirs, until the whole thing collapses and the creator goes to jail.
  • Mystery Science Theater 3000: Producers encouraged viewers to videotape the show and pass the tapes on to friends.
  • Hotmail: Microsoft made Hotmail popular by putting a small ad for Hotmail in the e-mail footer of each message. Every time a Hotmail user sent an e-mail message, the tiny ad for the free e-mail program went with it.
  • Homestar Runner: These Flash movies have been an Internet hit for several years, thanks to a presence on iTunes as well as friends sharing videos with their friends.
  • Will It Blend? videos: These videos feature Tom Dickson of Blendtec, a heavy-duty blender manufacturer trying to blend various items, including a tiki torch, an iPhone, an Olympus digital camera, and several action figures, including a Chuck Norris figure. (The result? Everything blends . . . except Chuck Norris.)
You can’t always create a successful viral marketing campaign, no matter how hard you try. Many attempted campaigns have fallen flat on their faces. Many that started out as a cute little video for a few family members and friends turned out to be huge successes. Typically, commercial marketing campaigns don’t fare well, unless done properly. The Blendtec Will It Blend? videos are an example of a commercial marketing campaign that made it big, despite the commercial nature of the videos.
So, what creates a successful viral marketing campaign? Although following these tips can’t guarantee viral marketing success, just remember, chance favors the prepared mind:
  • Create a clear, easy-to-remember marketing message. Have one benefit or idea that you can sum up in a single tag line.
  • Create a Web site for your product or service. Get an easy-to-remember URL.
  • Put sharable items on your site and allow others to share those items, too. Create your own videos and encourage others to upload and share those videos by including Email This buttons and offering embed codes for blogs.
  • Upload your videos to YouTube, Vimeo, and other video-sharing sites. Create a publication schedule. Instead of uploading them all at the same time, trickle them in every week or two to build anticipation.
  • Send out links to your videos through Twitter, your blog, your e-mail newsletter, and anything else you can get your virtual hands on. Remember to use a URL shortener when you link to your videos so that you can track the performance of each channel you use to get the word out about your videos.
  • Create some offline collateral, as well. Hand out business cards that include your URL and tag line to every potential customer, and give several of your business cards to friends and family. Encourage them to hand your cards out to their friends, too. If your budget allows for it, get your business name, URL, and tag line printed on t-shirts and hats, and give them to people who’ll wear them in public.

What? Flipkart Raises a Eye-Popping $1
 Billion In New Funding Round



Flipkart-Funding-1billion
The Flipkart Funding juggernaut keeps on rolling and it is setting benchmarks, not only in India, but probably across the world. According to an ET report that cites 2 people, Flipkart may have raised over $ 1 Billion in funding from new and existing investors.
If the reports are true, this is by far the largest funding achieved by an Indian E-Commerce company and probably one of the biggest across the world.
Half of the funding will come from their existing investors Tiger Global, DST Global and Accel Partners, while the rest will be put in by several new investors.
This significant amount of funding will not only consolidate Flipkart’s position in the country, but will now have a war-chest that will put them in a very strong position in comparison to other large players including Amazon Marketplace and eBay backed Snapdeal.
The details as to where Flipkart will use this funding is still unclear, however, it is quite obvious that they will make every investment needed to maintain their top position in red-hot Indian eCommerce market.
This will be Flipkart’s 8th  round of funding. Till date Flipkart has managed to raise a total of USD 1.751 billion funding.
Flipkart’s 8 rounds of funding
RoundWho FundedDateAmount
First RoundAccel India2009USD 1 Million
Second RoundTiger Global2010USD 10 Million
Third RoundTiger GlobalJune 2011USD 20 Million
Fourth RoundNaspers / ICONIQ CapitalAugust 2012USD 150 Million
Fifth RoundNaspers, Accel Partners, Tiger Global, and ICONIQ CapitalJuly 2013USD 200 Million
Sixth RoundDragoneer Investment Group, Morgan Stanley Investment Management, Sofina and Vulcan Capital, Tiger GlobalOct 2013USD 160 Million
Seventh RoundDST GlobalMay 2014USD 210 Million
Eighth RoundTiger Global, DST Global, Accel Partners (plus other new investors)July 2014USD 1000 Million
TotalUSD 1751 Million
There is no doubt that Indian eCommerce market is growing at break-neck speed, however, the kind of fund raising Flipkart is able to raise clearly shows that they are going from strength to strength. In march of this year company crossed $1 Billion in sales run-rate and from various developments that have happened in past few months, that number could even have doubled by now!

Some of the Flipkart initiatives in 2014:

  1. Exclusive Launch of Moto G, Moto E and Moto X phones – Sold over 10 lakh phones in 5 months
  2. Flipkart’s Self branded tablets launch
  3. Exclusive launch of Xiaomi phones in India
  4. Launch of Flipkart First special privilege subscription service
  5. Myntra Acquisition
  6. Launch of Same Day Guaranteed shipping
  7. Launch of Apparel brand Flippd
Side Note: We really hope that with such kind of fund-raising they put an end to issues that their site faces during product launches. Yesterday’s Xiaomi’s Mi3 launch had brought their servers down, and they should have been ready for it!
9 Memorable Firsts of The Internet: From 1st Ever eMail Sent To 1st Book Sold On Amazon!




9 Internet Firsts
Internet doesn’t require any introductions: you must be reading this blog using Internet, checking your mail and reading news using the same Internet. Internet has no doubt become one of our primary necessities in life and as per a study done in 2012, an average Internet user in India spends 67 minutes on Facebook daily!
Have you ever wondered who sent the first email on the Internet? Who bought the first book on Amazon and who viewed the first video on Youtube? Let us explore some memorable firsts of the Internet:

1) First Email

Ray Tomlinson, a programmer based in USA, implemented an email system way back in 1971 using APRANET. He is also credited with introducing the @ sign to differentiate the user from the machine.
The first mail he sent was a test mail to himself, typing something like “QWERTYUIOP”. In his own words, “The test messages were entirely forgettable. . . . Most likely the first message was QWERTYIOP or something similar”.
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Source: Flickr via whlwcl

2) First Website

The first website was made live on August 6, 1991. Here is the URL of the first ever website
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3) First Domain

On March 15, 1985, the first ever domain was registered: Symbolics.com.
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4) First Picture Which Was Uploaded On The Internet

This image was the first one to be uploaded on the Internet! Tim Berners-Lee, who is regarded as the father of Internet posted this image on behalf of a comedy band called Les Horrible Cernettes.
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Source

5) First Banner Ad Displayed On The Internet

Joe McCambley, a Branding expert from New York used Internet’s first banner ad in October, 1994 to promote seven art museums, sponsored by AT&T. The banner ad was run on HotWired.com.
Here is that historical banner ad:
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6) First item sold on eBay

A broken laser pointer was sold for $14.83 in 1995, which became the first ever item to be sold on eBay. The man who purchased this printer said that he collects broken laser pointers. eBay was known as AuctionWeb during that time.
Some other items sold within a week of this first sale were: Marky Mark underwear for $400, a Superman metal lunchbox for $22, and a Toyota Tercel for $3,200.
Item Sold on ebay
Source

7) First book sold on Amazon

Everyone knows that Amazon started off with selling books, and then gradually progressed to everything bought and sold under the sun. But which was the first book to be sold on Amazon?
It was Douglas Hofstadter’s “Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought” in the year 1995.
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Source

8) First YouTube Video

On April 25, 2005, Youtube co-founder Jawed Karim shot a video at the San Diego Zoo and uploaded the same on Youtube. This became the first ever Youtube video to be uploaded! It has been watched 15 million times as of now. Here is the video:

9) First Blog On the Internet

New York Times have done some deep research and finally concluded that Justin Hall is the “Founding Father of Personal Blogging”. He started a blog in 1994 called Justin’s Links from the Underground which is still running today. Here is a brief history of blogging.
Do you have any list of Internet’s firsts? Do share with us!
HDFC Beats ICICI On Social Media; SBI 


Triples Its Digital Presence In 3 Months.




Social media presence of Indian banks is slowly but gradually improving. In the month of May, we had presented a research on present state of social media rankings of Indian banks, wherein ICICI bank was the clear winner.
The rankings done by Simplify360 in the last 2 months have been updated based on the current statistics, and there are some major surprises in store.
HDFC has overtaken ICICI to become the #1 bank inside Indian social media space.
Most Social Banks
As Standard Chartered Bank and Citi Bank doesn’t have any Indian specific Twitter handles, only Facebook scores have been derived to bring out these rankings.
Simplify360 uses a proprietary tool to listen to the social media conversions happening around the top 9 Indian banks to come out with this ranking. Total of 62,000 social media conversions were studied and researched for this study.
Some other interesting statistics from this research:

Yes Bank Is Dominating Twitter; SBI Catching Up Fast

Yes Bank has adapted a very interesting strategy to create posts around the most happening events, which enables them to maintain their lead on Twitter.
For example, here is a Tweet from Yes Bank during FIFA World Cup:
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In the last rankings as well, they were the clear winners of the Twitter race.
Yes Bank leader in Twitter
In terms of growth of Twitter followers as well, Yes Bank is way ahead of others. But the growth demonstrated by SBI is simply tremendous: from 2416 followers in April, they now have 11,681 followers!
As we will see further, they have done some really good work in Facebook as well.
image

Axis Bank has most engagement on Facebook

In terms of engagement, Axis Bank has beaten even ICICI and HDFC banks. Their Facebook strategy is pretty interesting as they are very much into eCommerce and introduction of new ideas.
An example of their highly engaged Facebook posts:
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Compared to last rankings, Axis Bank has certainly improved a lot:
ICICI Axis HDFC leaders

ICICI Has Largest Share of Fans On Facebook

Compared to 23% of Axis Bank, ICICI has 28% share of overall Facebook fans inside the banking niche. HDFC is closely following these banks at 20% share.
Facebook fans banks

Facebook Growth: SBI is now Running

In terms of growth of new fans and followers on Facebook, SBI has beaten them all! In the last three months, they have increased almost three times of their initial size: From 86,679 in April, they have increased to 3,06,863 Facebook fans in June.
Yes Bank is also growing at a healthy pace. Rest all the banks are able to maintain their huge size.
Facebook Fans in 3 months

Share of Voice

Top 3 banks in India have gobbled up 70% of social media mentions among themselves. HDFC is at #1 position with 30% share of overall social media mentions, meanwhile ICICI is at #2 position with 26% share. Record of Social media mentions have taken into account both earned and owned media.
Earned media is the free publicity received from users and social media fans meanwhile owned media is the marketing activities done on their own platforms such as websites and blogs.
Here is the breakdown of Earned and Owned media:
earned vs paid social media
Overall, the social media buzz of these top 9 banks, based on the 62,000 conversations for the month of June, 2014:
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How is your bank faring in the social media race? Do share your side of the story by commenting right here!
On Average How Many Mobile Apps Do You 
Use In A Month? Answer– Around 30






There are hundreds of thousands of Mobile apps in the market right now. Both the iOS Appstore and the Google Play store hold apps from almost all developers out there. These apps range from Angry Birds, that are downloaded in millions to some obscure app with possibly zero downloads. Nevertheless, the apps are present.
However, the bigger question is, how many mobile apps do you want to use at a particular time. How many apps can one use comfortably? Is there a particular ceiling to the number of apps after which one simply ignores the rest of the apps?
Nielsen seems to be bothered by the same questions as well. Looking at the app usage of around 5000 individuals in US in Q4 of 2013, they gathered data answering some of these questions. Several interesting results can be obtained from these data points.
The most noticeable in my opinion is the fact that the number of apps used per month has not increased much from the last year (26.8 from 26.5). In 2011, this figure was 23.2. This might mean that we are reaching the plateau and we might be reaching the maximum apps a person can use on an average without being overwhelmed by the apps themselves.




App Usage
The maximum number of apps that are used per month is by the age group 25-34 (29.5). I suppose this is partly due to the use of productivity apps that are predominately used by this group. Also, this group is the one who was hit squarely by the boom of the app industry. The younger generation got it too young while the older generation is still coming from the old feature phone era. This generation should show the biggest impact and curiosity towards apps.
The amount of time spent per month on these apps however is led by the youth. The 18-24 group spends around 37 hours per month followed by 25-34 group at 35 hours.



Age group Apps



The 55+ group lags behind in both the time spent (22 hours) and apps used (22). This is expected as they were shoved in the new order and adopting new technology is always a little difficult. In fact, all things considered, these numbers are quite high.
Another important result derived from this data is that people spend 65% more time on the apps than they did two years back. This shows how much dependent we are getting on our apps. And this is discounting apps like Google Now that are always working in the background. Entertainment category seems to be the biggest gainer in terms of time spent.
Search Social Mobile Traffic
While this data is for US only, I do not think the values will be much changed, especially in the lower age segment. It is possible that in the 45+ range, we might see lower figures but other than that I think the extrapolation should fit the Indian crowd perfectly.
What is your opinion? How many apps do you have installed and how many do you actually use?



comment below

Wednesday, 23 July 2014

72% of People Who Complain on Twitter Expect a Response Within an Hour.

72% of People Who Complain on Twitter Expect a Response Within an Hour.

stressed-woman-at-computer-300pixels-wideTurns out people have some pretty high standards when it comes to Twitter response time. Especially when they've got a bone to pick with your brand.
We recently came across some survey data from Lithium Technologies that shows just how critical response time is in social media if you're a brand.
According to charts published on Search Engine Watch70% of surveyed Twitter users expect a response from brands they reach out to on Twitter (Tweet This), and of those users, 53% want that response in under an hour (Tweet This). Impatient little bunch, eh?
It's worth noting that this is self-reported data -- not observational data -- so what people say they want might be inflated. Still, this is fascinating data. Let's take a look at how it breaks down ...

The Majority of People Want a Response in Under 2 Hours




brand-response-time